7 white & silver

reinventing an icon through an innovative design approach to create an improved user experience.

My role was to lead design efforts collaborating cross functionally and spark an innovative design process. The result was a minimalistic design language that set the standard for the next generation of cameras. This included a fresh CMF palette of light to mid-gray tones aimed at attracting a new, untapped user base, and a waterproof camera with a 10% more compact and lighter form factor compared to its predecessor

Design: Danny Coster and Senka Bergman while at GoPro

GoPro

industrial design lead

2018

Identifying new user segments

A user friendly camera designed for the novice.

Guiding design principles

Setting aesthetic & technical direction.

Sparking innovation

Exploring form factors not seen before at GoPro while thinking about user interaction steps and their meaning.

Driving progress

Collaborating cross-functionally to understand component interdependencies, while fostering an innovative problem solving approach within the team.

Implementing transformation

Executing validated ideas and designing towards a smaller form factor.

Form development

Collaborating with oversea vendors for optimized manufacturability.

Prototyping & CMF

Evaluating ergonomics, exploring cmf options and communicating direction and intent.

Leading cross functional team efforts

Throughout the design process I led collaboration efforts with cross functional teams, executive members and oversea vendors. This approach allowed for complete transparency, innovation and control over every aspect of the design.