My role was to lead design efforts collaborating cross functionally and spark an innovative design process. The result was a minimalistic design language that set the standard for the next generation of cameras. This included a fresh CMF palette of light to mid-gray tones aimed at attracting a new, untapped user base, and a waterproof camera with a 10% more compact and lighter form factor compared to its predecessor

Design: Danny Coster and Senka Bergman while at GoPro