sleeve & lanyard

an innovative consumer product with a positive impact to users and the business.

A fun way to introduce not only colors to gopro's camera line up but also a nifty way to grow the business and elevate the brand. Our goal was to design towards a durable and perfectly form fitting silicone sleeve that invites to new use case scenarios. My role as the lead designer was to invent the first of its generation silicone sleeve with lanyard collaborating with key cross functional team members, the VP, CEO.

Design: Senka Agic Bergman while at GoPro

GoPro

industrial design lead

2018

Initial concept phase

Turning a fun collaborative team meeting into concept ideas.

From sketch to product

Initial concept renderings thinking through potential use case scenarios, CMF and manufacturability.

Color, Material & Finish exploration

My role was to spark inspiration & define CMF direction.

First prototype

Making adjustments as needed.

Inspiration & User testing

I worked closely with GoPro's internal user research team to gather valuable insights on how color choices influenced user experience and product perception. This collaboration allowed us to better understand the impact of color on GoPro's customer base, helping to inform design decisions that enhanced product appeal and usability.